Your SME competes with tons of noise in the world of content marketing.
Your consumers and prospects must plow through reams of online clutter.
They install ad-blockers to browse their favourite sites without ads interjecting. They customise what pops up in their social media feeds.
So, how can you ensure your business isn’t overlooked?
It’s about creating messages your target audience want to see. It’s about publishing content they want to read. Whether you’re brainstorming ideas for a blog or looking for compelling social media post inspiration, your aim is to draw people in.
But, how do you communicate with your leads and customers? Are you posting old-fashioned sales pitches? If so, it’s time to bin that copy. You need to post helpful information that will open eyes and ears and get your brand noticed.
In essence, your goal is to make people see your SME as a valuable source of information. Not an advert interruption.
Introducing content marketing.
What Is Content Marketing?
Content. Marketing. It’s marketing with the power of words.
The focus is on communicating with your target audience and creating information that engages. It also promotes brand awareness.
But, here’s the catch. It’s no longer about the hard-sell. Your information must be relevant and packed full of insight to attract and keep customers.
Research reveals that businesses that create consistent marketing content enjoy conversion rates almost 6 times higher than the competition that neglect content marketing. To get it right, content marketing requires an investment of resources, money and time. But, it does pay off when those leads convert.
Here are 4 ways the power of words can drive results and bolster your bottom line.
4 Ways Your SME Can Use Content To Boost Business
1. Keep Your Website Current
Consumers rely on the Internet to find the information they need to make informed decisions. A website’s usually their first impression of your business, so you want to make a sensational impression.
A stale, forgotten about website doesn’t impress and it does nothing for your professionalism. If a consumer is on the fence, they turn to a social media page or website several times. So, keep your site fresh with new information to create a better customer experience.
Content marketing is an effective and affordable way to drive traffic to your site and, in turn, build awareness of your brand and business. The aim is to post content that attracts, engages and acquires your target audience.
2. Boost Brand Awareness
Consistency is key to your successful content strategy. Publish fresh content on a regular basis if you want to create opportunities for your target market to see your brand. It’s a great way to stand out from your competitors and repetition makes your brand memorable.
When you remain top of your target market’s minds, the next time they need something you offer, you’ll be their first port of call.
3. Become an Industry Leader
You started your business because you know your stuff, right? And, you're pretty passionate about what you do.
Let’s say you offer aluminium window frames. But, so do 10 other companies in town. What can make you stand out is the helpful information you provide to your community. It's this information that makes you the go-to trusted aluminium expert.
Take every opportunity to use the power of words to prove your expertise.
The SME that helps customers, especially when they’re not asking for anything in return, is the one that earns a reputation for dependability.
4. Reel the Audience in with Shareable Content
To reel in your target audience and drive traffic to your website, you need to create a steady flow of new information on a range of industry-related topics.
Bring people in through social media, research and other content marketing tools at your disposal. The aim is to publish current and relevant content that engages people. After all, you want to keep them coming back for more.
It’s shareable content like this that boosts your website and brand’s search engine ranking. It also increases the chances of potential consumers clicking on your business before they discover your competition.
What Are You Doing to Keep Things Fresh?
Content marketing can take a little time to see results, but the payoff can be significant.
With a solid content marketing strategy, the power of words can lead your business to exceptional success.
Need help with getting the right words to your target market and boosting brand awareness? Get in touch with LJH Writing today.
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